Design, Research, and Community Around the Andean Colombian Electric Bass

How I led a user research project that integrated historical and technical data about the electric bass in Colombian Andean music, positioning the product as a unique, free, and widely accessible reference.

Challenge:

Collect and consolidate historical and technical information from multiple sources into a single digital hub that could serve as a reliable and accessible reference.

Impact:

Bajísti.co has become an essential resource for bassists and anyone interested in Colombian Andean music. It continues to grow and evolve, with future plans to expand into online learning.

Design Process:

The project emerged from the lack of centralized information about the role of the electric bass in this genre. From there, it followed a Design Thinking approach across the following phases:

• Emphatize: empathy workshops with bassists and researchers, and document analysis.
• Define: user personas, general and specific goals, risks, constraints, and pain points.
• Ideate: sitemap, user flows, key insights, and user stories.
• Prototype: brand design, moodboard, low-fidelity wireframes (desktop and mobile), UI Kit, high-fidelity prototypes, and digital marketing assets.
• Test: testing high-fidelity prototypes with stakeholders, iterating based on feedback, and refining the design before development.

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